Our history
Founded in 1999, from the very beginning Microgame focused its activity on the Online Gaming sector. Technological and commercial innovations quickly made the Company a first mover and a leader in the Italian Online Gaming market. In 2012, the acquisition by private equity funds Texas Pacific Group and Monitor Clipper Partners accelerated Microgame’s growth: the acquisition of Active Games (2016) allowed Microgame to significantly extend its B2B activities and increase the liquidity of its Network games, and the merger (2017) of the Group's two companies - Nuova Pianeta Scommesse provider specialized in land-based retail and People's gaming operator - further strengthened its offer in the Gaming market. In 2021, the acquisition by the new controlling shareholder Piomo has furtherly consolidated Microgame’s position as the leading B2B Technology and Service Provider in the Italian Online Gaming market. Microgame's Management, thanks to its consolidated experience and deep knowledge of the Gaming market, has focused the Company's growth on the development of the most innovative technologies and services aimed at maximizing the profitability and satisfaction of its Gaming operators.
MICROGAME’S NETWORK
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Our Business Model
Beyond the soundness of the company and its shareholders - which represents the engine of Micrograme’s development - three further qualities have always ensured the company’s success:
Flexibility
Microgame offers a wide range of solutions, from “tailor-made turnkey" services to "full outsourcing", with a range of customized products, created ad hoc to fulfill the needs of our clients.
Italy-specific
The Microgame platform is specifically designed to accommodate the needs of the multi-channel structure typical of the Italian Online Gaming market, with innovative solutions for the direct and land-based affiliation channels.
Technological Innovation
Since its foundation, Microgame has always been at the forefront of technology and product innovation. In 2014, we were the first to develop intelligent management of the Casino Showcase guiding players through their favorite choices and true entertainment. We pioneered an integrated platform model for the management of Gaming Accounts, Bonus CRM and Bonus Management System. In 2019 we were the first in Italy to launch platform Fun Bonuses, and in 2021 platform Freebets.
Today, our Team of IT and Software Developers uses the most advanced technologies (Artificial Intelligence, Machine Learning) to make more unique and engaging the entertainment experience of the end-users of our client Operators.